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How Now Ralph Lauren? The Separation of Brand and Product in a "Counterfeit Culture"
How Now Ralph Lauren? The Separation of Brand and Product in a "Counterfeit Culture"
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Gentry, J. W.
- Title/Author
- How Now Ralph Lauren? The Separation of Brand and Product in a Counterfeit Culture / Gentry, J. W. ; 공저 Putrevu, S. ; Shultz, C. ; Commuri, S.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2001.
- Material Info
- pp. 258-265
- General Note
- 권말 참고 문헌 수록
- Added Entry-Personal Name
- Putrevu, S.
- Added Entry-Personal Name
- Shultz, C.
- Added Entry-Personal Name
- Commuri, S.
- Host Item Entry
- Advances in consumer research. : Vol. 28 (2001.) 2001, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60235664
MARC
008191016s2001 ai aa eng■022 ▼a00989258
■1001 ▼aGentry, J. W.
■24510▼aHow Now Ralph Lauren? The Separation of Brand and Product in a "Counterfeit Culture"▼dGentry, J. W.▼e공저 Putrevu, S.▼eShultz, C.▼eCommuri, S.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2001.
■300 ▼app. 258-265
■500 ▼a권말 참고 문헌 수록
■7001 ▼aPutrevu, S.
■7001 ▼aShultz, C.
■7001 ▼aCommuri, S.
■773 ▼tAdvances in consumer research.▼gVol. 28 (2001.)▼d2001, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028855▼b60077576▼h8▼s2▼fP
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