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Effects of Product Congruency on Dimensions of Endorser Expertise
Effects of Product Congruency on Dimensions of Endorser Expertise
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Smith, S.
- Title/Author
- Effects of Product Congruency on Dimensions of Endorser Expertise / Smith, S. ; 공저 Christie, J. ; Jensen, T.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2001.
- Material Info
- pp. 140
- General Note
- 권말 참고 문헌 수록
- Added Entry-Personal Name
- Christie, J.
- Added Entry-Personal Name
- Jensen, T.
- Host Item Entry
- Advances in consumer research. : Vol. 28 (2001.) 2001, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60235537
MARC
008191016s2001 ai aa eng■022 ▼a00989258
■1001 ▼aSmith, S.
■24510▼aEffects of Product Congruency on Dimensions of Endorser Expertise▼dSmith, S.▼e공저 Christie, J.▼eJensen, T.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2001.
■300 ▼app. 140
■500 ▼a권말 참고 문헌 수록
■7001 ▼aChristie, J.
■7001 ▼aJensen, T.
■773 ▼tAdvances in consumer research.▼gVol. 28 (2001.)▼d2001, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028855▼b60077576▼h8▼s2▼fP
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