서브메뉴
검색
The Effect of Brand Name on Consumers' Evaluation of Price Discounts and Tie-In Product Promotions
The Effect of Brand Name on Consumers' Evaluation of Price Discounts and Tie-In Product Promotions
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Manchanda, R.
- Title/Author
- The Effect of Brand Name on Consumers Evaluation of Price Discounts and Tie-In Product Promotions / Manchanda, R. ; 공저 Suri, R. ; Moore, K. B.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2001.
- Material Info
- pp. 139
- General Note
- 권말 참고 문헌 수록
- Added Entry-Personal Name
- Suri, R.
- Added Entry-Personal Name
- Moore, K. B.
- Host Item Entry
- Advances in consumer research. : Vol. 28 (2001.) 2001, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60235531
MARC
008191016s2001 ai aa eng■022 ▼a00989258
■1001 ▼aManchanda, R.
■24510▼aThe Effect of Brand Name on Consumers' Evaluation of Price Discounts and Tie-In Product Promotions▼dManchanda, R.▼e공저 Suri, R.▼eMoore, K. B.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2001.
■300 ▼app. 139
■500 ▼a권말 참고 문헌 수록
■7001 ▼aSuri, R.
■7001 ▼aMoore, K. B.
■773 ▼tAdvances in consumer research.▼gVol. 28 (2001.)▼d2001, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028855▼b60077576▼h8▼s2▼fP
Preview
Export
ChatGPT Discussion
AI Recommended Related Books
Detail Info.
- Reservation
- Not Exist
- My Folder
- Reference Materials for Thesis Writing
- Reference Materials for Research Ethics
- Job-Related Books
