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The Evolution of Brand Preferences: Evidence from Consumer Migration
The Evolution of Brand Preferences: Evidence from Consumer Migration
Detailed Information
- Material Type
- 기사
- ISSN
- 00028282
- Author
- Bagger, J.
- Title/Author
- The Evolution of Brand Preferences: Evidence from Consumer Migration / Bronnenberg, B.J. ; Dube, J.-P.H. ; Gentzkow, M.
- Publish Info
- Cambridge : American Economic Assn, 2012.
- Material Info
- pp. 1551-1596
- General Note
- Includes Bibliography(참고문헌수록)
- Added Entry-Personal Name
- Bronnenberg, B.J.
- Added Entry-Personal Name
- Dube, J.-P.H.
- Added Entry-Personal Name
- Gentzkow, M.
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60234130
MARC
008191007s2012 ai aa eng■022 ▼a00028282
■1001 ▼aBagger, J.
■24510▼aThe Evolution of Brand Preferences: Evidence from Consumer Migration▼dBronnenberg, B.J.▼eDube, J.-P.H.▼e Gentzkow, M.
■260 ▼aCambridge▼bAmerican Economic Assn▼c2012.
■300 ▼app. 1551-1596
■500 ▼aIncludes Bibliography(참고문헌수록)
■7001 ▼aBronnenberg, B.J.
■7001 ▼aDube, J.-P.H.
■7001 ▼aGentzkow, M.
■773 ▼tThe American Economic Review▼gVol. 102 No. 6 (2012. 10)▼d2012, 10
■856 ▼uhttps://www.aeaweb.org/journals/aer
■SIS ▼aS063596▼b60077322▼h8▼s2▼fP
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