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The Impact of Targeting Technology on Advertising Markets and Media Competition
The Impact of Targeting Technology on Advertising Markets and Media Competition
상세정보
- 자료유형
- 기사
- ISSN
- 00028282
- 저자명
- Athey, S.
- 서명/저자
- The Impact of Targeting Technology on Advertising Markets and Media Competition / Athey, S. , Gans, J.S
- 발행사항
- Cambridge : American Economic Assn, 2010.
- 형태사항
- pp. 608-613
- 주기사항
- 권말 참고문헌 있음.
- 기타저자
- Gans, J.S
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60231529
MARC
008190916s2010 ai aa eng■022 ▼a00028282
■1001 ▼aAthey, S.
■24510▼aThe Impact of Targeting Technology on Advertising Markets and Media Competition▼dAthey, S.▼eGans, J.S
■260 ▼aCambridge▼bAmerican Economic Assn▼c2010.
■300 ▼app. 608-613
■500 ▼a권말 참고문헌 있음.
■7001 ▼aGans, J.S
■773 ▼tThe American Economic Review▼gVol. 100 No. 2 (2010. 5)▼d2010, 05
■856 ▼uhttps://www.aeaweb.org/journals/aer
■SIS ▼aS055970▼b60077322▼h8▼s2▼fP
