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On the Simple Economics of Advertising, Marketing, and Product Design
On the Simple Economics of Advertising, Marketing, and Product Design
Detailed Information
- Material Type
- 기사
- ISSN
- 00028282
- Author
- Johnson, J. P.
- Title/Author
- On the Simple Economics of Advertising, Marketing, and Product Design / Johnson, J. P. ; Myatt, D. P.
- Publish Info
- Cambridge : American Economic Assn, 2006.
- Material Info
- pp. 756-784
- General Note
- Includes Bibliography
- Added Entry-Personal Name
- Myatt, D. P.
- Host Item Entry
- The American Economic Review : Vol. 96 No. 3 (2006. 6) 2006, 06
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60229521
MARC
008190718s2006 ai aa eng■022 ▼a00028282
■1001 ▼aJohnson, J. P.
■24510▼aOn the Simple Economics of Advertising, Marketing, and Product Design▼dJohnson, J. P.▼eMyatt, D. P.
■260 ▼aCambridge▼bAmerican Economic Assn▼c2006.
■300 ▼app. 756-784
■500 ▼aIncludes Bibliography
■7001 ▼aMyatt, D. P.
■773 ▼tThe American Economic Review▼gVol. 96 No. 3 (2006. 6)▼d2006, 06
■856 ▼uhttps://www.aeaweb.org/journals/aer
■SIS ▼aS037565▼b60077322▼h8▼s2▼fP
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