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시각적 수사광고의 표현유형에 따른 소비자 인지, 태도 및 구매의도
시각적 수사광고의 표현유형에 따른 소비자 인지, 태도 및 구매의도 / 리대룡 , 심재용 공저
시각적 수사광고의 표현유형에 따른 소비자 인지, 태도 및 구매의도

Detailed Information

자료유형  
 기사
ISSN  
12290386
저자명  
리대룡
서명/저자  
시각적 수사광고의 표현유형에 따른 소비자 인지, 태도 및 구매의도 / 리대룡 , 심재용 공저
발행사항  
대구 : 한국소비문화학회, 2000.
형태사항  
pp. 29-58
주기사항  
권말 색인 및 참고문헌 수록
기타저자  
심재용
기본자료저록  
소비문화연구(Journal of Consumption Culture) : 제3권 제1호 (2000. 6) 2000, 06
원문정보  
 url
모체레코드  
모체정보확인
Control Number  
kjul:60214305

MARC

 008190520s2000        ulk                          aa    kor
■022    ▼a12290386
■1001  ▼a리대룡
■24510▼a시각적  수사광고의  표현유형에  따른  소비자  인지,  태도  및  구매의도▼d리대룡▼e심재용  공저
■260    ▼a대구▼b한국소비문화학회▼c2000.
■300    ▼app.  29-58
■500    ▼a권말  색인  및  참고문헌  수록
■7001  ▼a심재용
■773    ▼t소비문화연구(Journal  of  Consumption  Culture)▼g제3권  제1호  (2000.  6)▼d2000,  06
■856    ▼uhttp://www.kconsumer.org
■SIS    ▼aS017263▼b60060751▼h8▼s2

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