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Determinants and Outcomes of Radical Product Innovations by Korean Firms
Determinants and Outcomes of Radical Product Innovations by Korean Firms
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MARC
008190418s2006 ulk aa kor■022 ▼a12297119
■1001 ▼aMoon, Byeong Joon
■24510▼aDeterminants and Outcomes of Radical Product Innovations by Korean Firms▼dMoon, Byeong Joon 저
■260 ▼a서울▼b한국마케팅과학회▼c2006.
■300 ▼app. 13-38
■500 ▼a권말 색인 및 참고문헌 수록
■773 ▼t마케팅과학연구=Journal of Korean Academy of Marketing Science▼g제16집 제4호 (2006년 12월)▼d2006, 12
■856 ▼uhttp://KAMS.org
■SIS ▼aS037441▼b60076763▼h8▼s2▼fP
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