MARC

 008181120s2018        ulk              d            a    kor
■0010006469878
■00520181023162527
■020    ▼a9791128807688(ePUB)
■020    ▼a9791128807671(PDF)▼g05680
■020    ▼a9791128807657(종이책)▼g04680
■0201  ▼a9791128800009(종이책  세트)
■056    ▼a657.1▼24
■1001  ▼a박기수
■24510▼a웹툰,  트랜스미디어  스토리텔링의  구조와  가능성▼h[전자책]▼d박기수  지음
■256    ▼a전자  데이터
■260    ▼a서울▼b커뮤니케이션북스▼c2018▼f(교보문고▼g2018)
■300    ▼a전자책  1책  ▼b천연색
■49000▼a만화·웹툰이론총서
■516    ▼aPDF,  ePUB
■520    ▼a웹툰의  가장  큰  경쟁력은  역동적인  개방성이다.  트랜스미디어  스토리텔링은  향유를  활성화해  트랜스미디어  스토리  월드를  구축해  가는  개방적인  스토리텔링  전략이다.  웹툰과  트랜스미디어  스토리텔링의  역동적인  개방성과  향유라는  공통분모를  고려할  때,  트랜스미디어  스토리텔링은  웹툰의  또  다른  경쟁력이  될  수  있다.  이  책에서는  트랜스미디어  스토리텔링과  트랜스미디어  스토리  월드의  정체와  구현  방안을  고민하고,  핵심  동력인  향유의  양상과  상관해  그  구체를  탐구해  볼  것이다.  웹툰의  미덕을  살리며  미래의  경쟁력을  확보하는  최적의  방안이  될  것이다
■530    ▼a책자형태로  간행:  ISBN  9791128807657
■653    ▼a만화▼a웹툰▼a트랜스미디어▼a스토리텔링
■7760  ▼t웹툰,  트랜스미디어  스토리텔링의  구조와  가능성▼z9791128807657
■85641▼uhttp://guebook.gu.ac.kr:8085/Content_check.asp?barcode=4801128807658
■9500  ▼b\14110

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