MARC

 008181120s2018        ulk              d            a    kor
■0010006469837
■00520181023162509
■020    ▼a9788959895199(전자책)▼g05320
■020    ▼a9788959895007(종이책)▼g03320
■056    ▼a326.16▼24
■1001  ▼a석혜탁
■24510▼a쇼핑은  어떻게  최고의  엔터테인먼트가  되었나▼h[전자책]  ▼b리테일  비즈니스,  소비자의  욕망을  읽다▼d석혜탁  지음
■256    ▼a전자  데이터
■260    ▼a서울▼b미래의창▼c2018▼f(교보문고▼g2018)
■300    ▼a전자책  1책  ▼b천연색
■516    ▼aePUB
■520    ▼a소비자의  욕망을  꿰뚫고  경험을  파는  유통  시장을  파악하라.  소비  시장은  물건을  소비하던  시대에서  경험을  소비하는  시대로  진화하고  있다.  ‘불확실’과  ‘불황’의  시대에  소비자의  눈길을  사로잡는  공간과  제품을  팔고  싶다면  어떻게  할지,  앞으로  우리의  생활은  얼마나  변할지  궁금하다면?  그  모든  해답을  찾기  위해서는  융합과  혁신이  매  순간  이루어지는  리테일  비즈니스를  파악하는  것이  필수다.  오늘날  가장  혁신적으로  경계를  뒤집고  있는  대한민국의  리테일  대전을  한  권으로  파헤친다
■530    ▼a책자형태로  간행:  ISBN  9788959895007
■653    ▼a마케팅관리▼a유통전략▼a쇼핑▼a유통산업▼a리테일비즈니스
■7760  ▼t쇼핑은  어떻게  최고의  엔터테인먼트가  되었나▼z9788959895007
■85641▼uhttp://guebook.gu.ac.kr:8085/Content_check.asp?barcode=4808959895007
■9500  ▼b\20160

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