MARC

 008180723s2017        ulk              d            a    kor
■00120180312211204
■00520180718022536
■020    ▼a9791187440321(e-Book)▼g15320
■040    ▼a247022▼c247022
■0411  ▼akor▼heng
■056    ▼a325.26▼25
■1001  ▼a돌란,  가브리엘
■24510▼a팩트보다  강력한  스토리텔링의  힘▼h[전자책]  ▼b평범한  리더는  팩트로  설득하고,  현명한  리더는  스토리로  마음을  움직인다▼d가브리엘  돌란▼e야미니  나이두  지음  ▼e박미연  옮김
■24619▼aHooked▼bhow  leaders  connect,  engage  and  inspire  with  storytelling
■256    ▼a전자  데이터
■260    ▼a서울▼b트로이목마▼c2017▼f(YES24▼g2018)
■300    ▼a전자책  1책  ▼b천연색
■500    ▼a원저자명:  Gabrielle  Dolan,  Yamini  Naidu
■500    ▼a색인수록
■516    ▼aePub
■520    ▼a이  책  『팩트보다  강력한  스토리텔링의  힘』은  바로  비즈니스에서  스토리텔링을  활용하는  방법에  관한  교과서  같은  책이다.  정확히  무엇이  비즈니스  스토리텔링인지,  일반적인  대화와  어떻게  다른지,  효과적으로  스토리텔링을  하기  위한  방법은  무엇인지,  어떻게  스토리텔링의  소재를  얻을  수  있는지,  나아가  어떻게  스토리텔링이  기업의  경영전략으로까지  확대  적용될  수  있는지에  대해  하나하나  안내하고  있다
■530    ▼a책자형태로도  간행:  ISBN  9791187440314
■653    ▼a비즈니스스토리텔링▼a비즈니스커뮤니케이션▼a경영전략
■7001  ▼a나이두,  야미니
■7001  ▼a박미연
■7001  ▼aDolan,  Gabrielle
■7001  ▼aNaidu,  Yamini
■7760  ▼t팩트보다  강력한  스토리텔링의  힘▼z9791187440314
■85642▼uhttp://yes24.gu.ac.kr/ebook/ebook_detail.asp?goods_id=58013864
■9500  ▼b\18000

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