서브메뉴
검색
누가 내 지갑을 조종하는가
누가 내 지갑을 조종하는가
Detailed Information
- Material Type
- 단행본
- ISBN
- 9788901139586 : ￦15000
- Callnumber
- 325.581 린27누
- Author
- 린드스트롬, 마틴
- Author
- Lindstrom, Martin
- Title/Author
- 누가 내 지갑을 조종하는가 / 마틴 린드스트롬 지음 ; 박세연 옮김.
- Original Title
- [원표제]Brandwashed : tricks companies use to manipulate our minds and persuade us to buy.
- Publish Info
- 서울 : 웅진씽크빅, 2012.
- Material Info
- 398 p : 삽도 ; 23 cm.
- General Note
- 기타표제:그들이 말하지 않는 소비의 진실
- 서지주기
- 주: p. 383-398
- Subject Added Entry-Topical Term
- Consumer behavior
- Subject Added Entry-Topical Term
- Consumers Psychology
- Subject Added Entry-Topical Term
- Brand choice Psychological aspects
- Subject Added Entry-Topical Term
- Marketing Psychological aspects
- Subject Added Entry-Topical Term
- Neuromarketing
- Added Entry-Personal Name
- 박세연
- 기타저자
- 린드스트롬, 마틴
- Control Number
- kjul:60161049
MARC
008120220s2012 ulka b 000c kor■020 ▼a9788901139586▼c￦15000
■035 ▼a(KERIS)BIB000012642654
■090 ▼a325.581▼b린27누
■1001 ▼a린드스트롬, 마틴
■1001 ▼aLindstrom, Martin
■24510▼a누가 내 지갑을 조종하는가▼d마틴 린드스트롬 지음▼e박세연 옮김.
■24619▼aBrandwashed : tricks companies use to manipulate our minds and persuade us to buy.
■260 ▼a서울▼b웅진씽크빅▼b웅진지식하우스▼c2012.
■300 ▼a398 p▼b삽도▼c23 cm.
■500 ▼a기타표제:그들이 말하지 않는 소비의 진실
■504 ▼a주: p. 383-398
■650 0▼aConsumer behavior
■650 0▼aConsumers▼xPsychology
■650 0▼aBrand choice▼xPsychological aspects
■650 0▼aMarketing▼xPsychological aspects
■650 0▼aNeuromarketing
■653 ▼a소비자▼a행동▼a브랜드▼a선택▼a마케팅▼a신경마케팅▼a뉴로마케팅
■7001 ▼a박세연
■90011▼a린드스트롬, 마틴
Preview
Export
ChatGPT Discussion
AI Recommended Related Books
Detail Info.
- Reservation
- Not Exist
- My Folder
- Reference Materials for Thesis Writing
- Reference Materials for Research Ethics
- Job-Related Books
