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(The) silver market phenomenon : marketing and innovation in the aging society
(The) silver market phenomenon : marketing and innovation in the aging society
Detailed Information
- 자료유형
- 단행본
- ISBN
- 9783642143373 (hbk.) : EUR59.95
- 청구기호
- 338.6 K79s
- 서명/저자
- (The) silver market phenomenon : marketing and innovation in the aging society / Florian Kohlbacher , Cornelius Herstatt, editors.
- 판사항
- 2nd ed.
- 발행사항
- Berlin : Springer, 2010.
- 형태사항
- 463 p. 1 : ill. ; 24 cm.
- 주기사항
- Previous ed.: 2008.
- 주기사항
- 참고자료실 입구 "사전류"란에 배가됨.
- 서지주기
- Includes bibliographical references and index.
- 일반주제명
- Marketing Social aspects
- 일반주제명
- Older consumers Attitudes
- 기타저자
- Herstatt, Cornelius
- 가격
- 87556
- Control Number
- kjul:60160232
MARC
008120119s2010 gw a 001 0 eng d■020 ▼a9783642143373 (hbk.)▼cEUR59.95
■035 ▼a(KERIS)BIB000012502853
■090 ▼a338.6▼bK79s
■1001 ▼aKohlbacher, Florian.
■24520▼a(The) silver market phenomenon▼bmarketing and innovation in the aging society ▼dFlorian Kohlbacher▼eCornelius Herstatt, editors.
■250 ▼a2nd ed.
■260 ▼aBerlin▼aLondon▼bSpringer▼c2010.
■300 ▼a463 p. 1▼bill.▼c24 cm.
■500 ▼aPrevious ed.: 2008.
■500 ▼a참고자료실 입구 "사전류"란에 배가됨.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aMarketing▼xSocial aspects
■650 0▼aPopulation aging▼xEconomic aspects
■650 0▼aOlder consumers▼xAttitudes
■7001 ▼aHerstatt, Cornelius
■9500 ▼a87556
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