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(The) maturing marketplace : buying habits of baby boomers and their parents : George P. Moschis ... [et al.].
(The) maturing marketplace : buying habits of baby boomers and their parents : George P. Moschis ... [et al.].
Detailed Information
- Material Type
- 단행본
- ISBN
- 1567203442
- Callnumber
- 326.184 M895m
- Author
- Moschis, George
- Title/Author
- (The) maturing marketplace : buying habits of baby boomers and their parents : George P. Moschis ... [et al.].
- Publish Info
- Westport, Conn. : Quorum Books, 2000.
- Material Info
- xii, 303 p. ; 24 cm.
- General Note
- Joint authors: Euehun Lee ; Anil Mathur ; Jennifer Strautman
- 서지주기
- Includes bibliographical references and index.
- Subject Added Entry-Topical Term
- Consumer behavior United States
- Subject Added Entry-Topical Term
- Baby boom generation United States Attitudes
- Subject Added Entry-Topical Term
- Middle aged consumers United States Attitudes
- Subject Added Entry-Topical Term
- Aged consumers United States Attitudes
- Subject Added Entry-Topical Term
- Market segmentation United States
- Price Info
- 119.95
- Control Number
- kjul:60159400
MARC
008111201s2000 us b 001 0 eng■020 ▼a1567203442
■035 ▼a(KERIS)BIB000008789995
■090 ▼a326.184▼bM895m
■1001 ▼aMoschis, George
■24520▼a(The) maturing marketplace▼bbuying habits of baby boomers and their parents ▼cGeorge P. Moschis ... [et al.].
■260 ▼aWestport, Conn.▼bQuorum Books▼c2000.
■300 ▼axii, 303 p.▼c24 cm.
■500 ▼aJoint authors: Euehun Lee ; Anil Mathur ; Jennifer Strautman
■504 ▼aIncludes bibliographical references and index.
■650 0▼aConsumer behavior▼zUnited States
■650 0▼aBaby boom generation▼zUnited States▼x Attitudes
■650 0▼aMiddle aged consumers▼zUnited States▼x Attitudes
■650 0▼aAged consumers▼zUnited States▼x Attitudes
■650 0▼aMarket segmentation▼zUnited States
■9500 ▼b119.95
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