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Consumer behaviour in sport and events : marketing action
Consumer behaviour in sport and events : marketing action
Detailed Information
- Material Type
- 단행본
- ISBN
- 9780750686662
- ISBN
- 0750686669 : $47.95
- Callnumber
- 692.3 F982c
- Author
- Funk, Daniel C.
- Title/Author
- Consumer behaviour in sport and events : marketing action / Daniel C. Funk.
- Publish Info
- Amsterdam : Butterworth-Heinemann/Elsevier, 2008.
- Material Info
- xvii, 247 p. : ill. ; 23 cm.
- 총서명
- Sport marketing series
- 서지주기
- Includes bibliographical references and index.
- Subject Added Entry-Topical Term
- Consumer behavior
- Price Info
- 54984
- Control Number
- kjul:60159354
MARC
008111129s2008 ne a b 001 0 eng d■020 ▼a9780750686662
■020 ▼a0750686669▼c$47.95
■035 ▼a(KERIS)BIB000011527428
■090 ▼a692.3▼bF982c
■1001 ▼aFunk, Daniel C.
■24510▼aConsumer behaviour in sport and events▼bmarketing action▼dDaniel C. Funk.
■260 ▼aAmsterdam▼aBoston▼bButterworth-Heinemann/Elsevier▼c2008.
■300 ▼axvii, 247 p. ▼bill.▼c23 cm.
■49000▼aSport marketing series
■504 ▼aIncludes bibliographical references and index.
■650 0▼aSports▼xMarketing
■650 0▼aConsumer behavior
■9500 ▼b54984
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