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Market segmentation : conceptual and methodological foundations
Market segmentation : conceptual and methodological foundations
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0792386353 (alk. paper) : $229.00
- 청구기호
- 326.18 W391m
- 저자명
- Wedel, Michel
- 서명/저자
- Market segmentation : conceptual and methodological foundations / Michel Wedel , Wagner A. Kamakura.
- 판사항
- 2nd ed.
- 발행사항
- Boston : Kluwer Academic Publishers, c2000.
- 형태사항
- xxii, 382 p. : ill. ; 25 cm.
- 서지주기
- Includes bibliographical references (p. [345]-370) and index.
- 일반주제명
- Market segmentation
- 가격
- 264243
- Control Number
- kjul:60159180
MARC
008111128s2000 maua b 001 0 eng■020 ▼a0792386353 (alk. paper)▼c$229.00
■035 ▼a(KERIS)BIB000008029939
■090 ▼a326.18▼bW391m
■1001 ▼aWedel, Michel
■24510▼aMarket segmentation▼bconceptual and methodological foundations▼dMichel Wedel▼eWagner A. Kamakura.
■250 ▼a2nd ed.
■260 ▼aBoston▼bKluwer Academic Publishers▼cc2000.
■300 ▼axxii, 382 p.▼bill.▼c25 cm.
■504 ▼aIncludes bibliographical references (p. [345]-370) and index.
■650 0▼aMarket segmentation
■650 0▼aMarket segmentation▼xStatistical methods
■7001 ▼aKamakura, Wagner A.▼q(Wagner Antonio)
■9500 ▼b264243
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