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Lifestyle marketing : reaching the new American consumer
Lifestyle marketing : reaching the new American consumer
Detailed Information
- Material Type
- 단행본
- ISBN
- 9780313361562 : $22.00
- Callnumber
- 321.89 M624'l
- Author
- Michman, Ronald D.
- Title/Author
- Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
- Publish Info
- Westport, Conn. : Praeger, 2003.
- Material Info
- xii, 241 p. ; 25 cm.
- 서지주기
- Includes bibliographical references (p. [221]-227) and index.
- Subject Added Entry-Topical Term
- Market segmentation United States
- Subject Added Entry-Topical Term
- Target marketing United States
- Subject Added Entry-Topical Term
- Consumers' preferences United States
- Subject Added Entry-Topical Term
- Consumer behavior United States
- Subject Added Entry-Topical Term
- Lifestyles United States
- Added Entry-Personal Name
- Mazze, Edward M.
- Added Entry-Personal Name
- Greco, Alan James , 1950-
- Price Info
- 22610
- Control Number
- kjul:60157869
- 책소개
-
Because buyers behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by ones overall marketing strategy.
MARC
008111103s2003 us b 001 0 eng■020 ▼a9780313361562▼c$22.00
■035 ▼a(KERIS)BIB000009126061
■090 ▼a321.89▼bM624'l
■1001 ▼aMichman, Ronald D.
■24510▼aLifestyle marketing ▼breaching the new American consumer▼dRonald D. Michman, Edward M. Mazze, and Alan J. Greco.
■260 ▼aWestport, Conn.▼bPraeger▼c2003.
■300 ▼axii, 241 p.▼c25 cm.
■504 ▼aIncludes bibliographical references (p. [221]-227) and index.
■650 0▼aMarket segmentation▼zUnited States
■650 0▼aTarget marketing▼zUnited States
■650 0▼aConsumers' preferences▼zUnited States
■650 0▼aConsumer behavior▼zUnited States
■650 0▼aLifestyles▼zUnited States
■7001 ▼aMazze, Edward M.
■7001 ▼aGreco, Alan James▼d1950-.
■9500 ▼b22610
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