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Boom : marketing to the ultimate power consumer--the baby boomer woman
Boom : marketing to the ultimate power consumer--the baby boomer woman
Detailed Information
- Material Type
- 단행본
- ISBN
- 0814473903
- ISBN
- 9780814473900
- Callnumber
- 326.16 B879b
- Author
- Brown, Mary , 1959-
- Title/Author
- Boom : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill.
- Publish Info
- New York : American Management Association, c2006.
- Material Info
- xviii, 238 p. : ill. ; 24 cm.
- 서지주기
- Includes bibliographical references (p. 225-228) and index.
- Subject Added Entry-Topical Term
- Women consumers
- Subject Added Entry-Topical Term
- Consumer behavior
- Subject Added Entry-Topical Term
- Marketing
- Subject Added Entry-Topical Term
- Baby boom generation
- Added Entry-Personal Name
- Orsborn, Carol.
- Price Info
- 31680
- Control Number
- kjul:60152700
MARC
008110816s2006 nyua b 001 0 eng■020 ▼a0814473903
■020 ▼a9780814473900
■035 ▼a(KERIS)REF000012566665
■090 ▼a326.16▼bB879b
■1001 ▼aBrown, Mary▼d1959-
■24510▼aBoom ▼bmarketing to the ultimate power consumer--the baby boomer woman▼dMary Brown and Carol Orsborn ; foreword by Paco Underhill.
■260 ▼aNew York▼bAmerican Management Association▼cc2006.
■300 ▼axviii, 238 p. ▼bill.▼c24 cm.
■504 ▼aIncludes bibliographical references (p. 225-228) and index.
■650 0▼aWomen consumers
■650 0▼aConsumer behavior
■650 0▼aMarketing
■650 0▼aBaby boom generation
■7001 ▼aOrsborn, Carol.
■9500 ▼b31680
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