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Gay and lesbian tourism : the essential guide for marketing
Gay and lesbian tourism : the essential guide for marketing
Detailed Information
- 자료유형
- 단행본
- ISBN
- 9780750682329 (pbk.) : $39.95
- 청구기호
- 326.393 G914g
- 저자명
- Guaracino, Jeff.
- 서명/저자
- Gay and lesbian tourism : the essential guide for marketing / Jeff Guaracino.
- 판사항
- 1st ed.
- 발행사항
- Amsterdam : Elsevier/Butterworth-Heinemann, 2007.
- 형태사항
- xix, 183 p. : ill. ; 24 cm.
- 서지주기
- Includes bibliographical references and index.
- 일반주제명
- Gay travelers
- 가격
- $39.95
- Control Number
- kjul:60152548
- 책소개
-
Provides a foundation of knowledge on gay and lesbian market segment. Packed with case examples and practices of gay tourism initiatives and campaigns, this text provides analysis and context that addresses some of the questions in this area.
MARC
008110722s2007 ne a b 001 0 eng■020 ▼a9780750682329 (pbk.)▼c$39.95
■035 ▼a(KERIS)BIB000011491233
■090 ▼a326.393▼bG914g
■1001 ▼aGuaracino, Jeff.
■24510▼aGay and lesbian tourism ▼bthe essential guide for marketing▼dJeff Guaracino.
■24630▼aEssential guide for marketing
■250 ▼a1st ed.
■260 ▼aAmsterdam▼aBoston▼bElsevier/Butterworth-Heinemann▼c2007.
■300 ▼axix, 183 p. ▼bill.▼c24 cm.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aTourism▼xMarketing
■650 0▼aGay travelers
■9500 ▼b$39.95
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