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Destination marketing : an integrated marketing communication approach
Destination marketing : an integrated marketing communication approach
Detailed Information
- 자료유형
- 단행본
- ISBN
- 9780750686495
- 청구기호
- 326.39 P636d
- 저자명
- Pike, Steven.
- 서명/저자
- Destination marketing : an integrated marketing communication approach / Steven Pike.
- 발행사항
- Oxford : Elsevier, 2008.
- 형태사항
- xv, 406 p : ill ; 25 cm.
- 총서명
- Advances in tourism research series
- 서지주기
- Includes bibliographical references(p. 371-396) and index.
- 일반주제명
- Place marketing
- 가격
- 62140
- Control Number
- kjul:60150797
MARC
008110506s2008 enka b 001 0 eng■020 ▼a9780750686495
■035 ▼a(KERIS)BIB000011331438
■090 ▼a326.39▼bP636d
■1001 ▼aPike, Steven.
■24510▼aDestination marketing ▼ban integrated marketing communication approach▼dSteven Pike.
■260 ▼aOxford▼bElsevier▼bButterworth-Heinemann▼c2008.
■300 ▼axv, 406 p▼bill▼c25 cm.
■440 0▼aAdvances in tourism research series
■504 ▼aIncludes bibliographical references(p. 371-396) and index.
■650 0▼aPlace marketing
■650 0▼aTourism▼xMarketing
■9500 ▼b62140
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