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Marketing in travel and tourism
Marketing in travel and tourism
Detailed Information
- Material Type
- 단행본
- ISBN
- 9780750686938 : $48.95
- Callnumber
- 326.39 M629m
- Author
- Middleton, Victor T. C.
- Title/Author
- Marketing in travel and tourism / Victor T.C. Middleton ; with Alan Fyall, Mike Morgan and Ashok Ranchhod.
- Edited Info
- 4th ed
- Publish Info
- Oxford : Butterworth-Heinemann, 2009.
- Material Info
- xxv, 502 p. : ill. ; 27 cm.
- 서지주기
- Includes bibliographical references and index
- Added Entry-Personal Name
- Fyall, Alan
- Added Entry-Personal Name
- Morgan, Michael
- Added Entry-Personal Name
- Ranchhod, Ashok
- Price Info
- 48.95
- Control Number
- kjul:60150774
MARC
008110504s2009 enk b 001 0 eng■020 ▼a9780750686938▼c$48.95
■035 ▼a(KERIS)BIB000011785042
■090 ▼a326.39▼bM629m
■1001 ▼aMiddleton, Victor T. C.
■24500▼aMarketing in travel and tourism▼dVictor T.C. Middleton ; with Alan Fyall, Mike Morgan and Ashok Ranchhod.
■250 ▼a4th ed
■260 ▼aOxford▼aBurlington, MA▼bButterworth-Heinemann▼c2009.
■300 ▼axxv, 502 p. ▼bill.▼c27 cm.
■504 ▼aIncludes bibliographical references and index
■650 0▼aTourism▼xMarketing
■7001 ▼aFyall, Alan
■7001 ▼aMorgan, Michael
■7001 ▼aRanchhod, Ashok
■9500 ▼b48.95
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