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쾌락적 제품과 실용적 제품의 소비자 선택에 미치는 죄책감 효과
쾌락적 제품과 실용적 제품의 소비자 선택에 미치는 죄책감 효과 / 박세훈 저
쾌락적 제품과 실용적 제품의 소비자 선택에 미치는 죄책감 효과

Detailed Information

자료유형  
 기사
ISSN  
1229456X
저자명  
박세훈
서명/저자  
쾌락적 제품과 실용적 제품의 소비자 선택에 미치는 죄책감 효과 / 박세훈 저
발행사항  
서울 : 한국마케팅학회, 2005.
형태사항  
pp. 21-44
기본자료저록  
마케팅연구=Korean Marketing Review : 제20권 제2호 (2005년 6월) 2005, 06
모체레코드  
모체정보확인
Control Number  
kjul:60141508

MARC

 008100819s2005        ulka    a                          kor
■022    ▼a1229456X
■1001  ▼a박세훈
■24510▼a쾌락적  제품과  실용적  제품의  소비자  선택에  미치는  죄책감  효과▼d박세훈  저
■260    ▼a서울▼b한국마케팅학회▼c2005.
■300    ▼app.  21-44
■773    ▼t마케팅연구=Korean  Marketing  Review▼g제20권  제2호  (2005년  6월)▼d2005,  06
■SIS    ▼aS016346▼b60052500▼h8▼s2▼fP

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