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빙그레 요플레의 시장 선도적 신제품 마케팅 전략
빙그레 요플레의 시장 선도적 신제품 마케팅 전략
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MARC
008100715s2006 ulka a kor■022 ▼a15987868
■1001 ▼a김소영
■24510▼a빙그레 요플레의 시장 선도적 신제품 마케팅 전략▼d김소영▼e정헌수▼e김영찬 공저
■260 ▼a서울▼b한국마케팅학회▼c2006.
■300 ▼app. 161-185
■7001 ▼a정헌수
■7001 ▼a김영찬
■773 ▼t한국마케팅저널(Korean Journal of Marketing)▼g제8권 제3호 (2006. 10)▼d2006, 10
■SIS ▼aS035754▼b60052529▼h8▼s2▼fP
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