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Using Importance-Performance Analysis to Evaluate a Public Relations Agency'S Performance of Promoting Malaysian Tourism in China
Using Importance-Performance Analysis to Evaluate a Public Relations Agency'S Performance of Promoting Malaysian Tourism in China
상세정보
- 자료유형
- 기사
- ISSN
- 15980553
- 서명/저자
- Using Importance-Performance Analysis to Evaluate a Public Relations AgencyS Performance of Promoting Malaysian Tourism in China / Hamidah Abd Hamid , Adli Mustafa
- 발행사항
- 서울 : 한국문화관광학회, 2006.
- 형태사항
- pp. 299-300
- 기타저자
- Adli Mustafa
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60134719
MARC
008100628s2006 ulka a kor■022 ▼a15980553
■1001 ▼aHamidah Abd Hamid
■24510▼aUsing Importance-Performance Analysis to Evaluate a Public Relations Agency'S Performance of Promoting Malaysian Tourism in China▼dHamidah Abd Hamid▼eAdli Mustafa
■260 ▼a서울▼b한국문화관광학회▼c2006.
■300 ▼app. 299-300
■7001 ▼aAdli Mustafa
■773 ▼t문화관광연구(The Journal of Culture& Tourism Research)▼g제7차 국제공동주최세계문화관광학술대회▼d2006, 11
■SIS ▼aS037329▼b60067192▼h8▼s2▼fP
