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International marketing
International marketing
Detailed Information
- Material Type
- 단행본
- ISBN
- 0030244013
- Callnumber
- 326.18 C998'i
- Author
- Czinkota, Michael R.
- Title/Author
- International marketing / Michael R. Czinkota, Ilkka A. Ronkainen
- Edited Info
- 5th ed.
- Publish Info
- Fort Worth : Dryden Press, 1998
- Material Info
- xxix, 860, 16 p. : ill. ; 26 cm.
- Added Entry-Title
- The Dryden Press series in marketing
- 서지주기
- Includes bibliographical references and indexes.
- Subject Added Entry-Topical Term
- Export marketing
- Added Entry-Personal Name
- Ronkainen, Ilkka A.
- Control Number
- kjul:60125977
MARC
008100210s1998 us a b 001 0 eng■020 ▼a0030244013
■035 ▼a(KERIS)BIB000007722137
■090 ▼a326.18▼bC998'i
■1001 ▼aCzinkota, Michael R.
■24510▼aInternational marketing▼dMichael R. Czinkota, Ilkka A. Ronkainen
■250 ▼a5th ed.
■260 ▼aFort Worth▼bDryden Press▼c1998
■300 ▼axxix, 860, 16 p. ▼bill.▼c26 cm.
■44000▼aThe Dryden Press series in marketing
■504 ▼aIncludes bibliographical references and indexes.
■650 0▼aExport marketing
■7001 ▼aRonkainen, Ilkka A.
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