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International marketing
International marketing
상세정보
- 자료유형
- 단행본
- ISBN
- 0030244013
- 청구기호
- 326.18 C998'i
- 서명/저자
- International marketing / Michael R. Czinkota, Ilkka A. Ronkainen
- 판사항
- 5th ed.
- 발행사항
- Fort Worth : Dryden Press, 1998
- 형태사항
- xxix, 860, 16 p. : ill. ; 26 cm.
- 총서명
- The Dryden Press series in marketing
- 서지주기
- Includes bibliographical references and indexes.
- 일반주제명
- Export marketing
- 기타저자
- Ronkainen, Ilkka A.
- Control Number
- kjul:60125977
MARC
008100210s1998 us a b 001 0 eng■020 ▼a0030244013
■035 ▼a(KERIS)BIB000007722137
■090 ▼a326.18▼bC998'i
■1001 ▼aCzinkota, Michael R.
■24510▼aInternational marketing▼dMichael R. Czinkota, Ilkka A. Ronkainen
■250 ▼a5th ed.
■260 ▼aFort Worth▼bDryden Press▼c1998
■300 ▼axxix, 860, 16 p. ▼bill.▼c26 cm.
■44000▼aThe Dryden Press series in marketing
■504 ▼aIncludes bibliographical references and indexes.
■650 0▼aExport marketing
■7001 ▼aRonkainen, Ilkka A.
