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Understanding consumer decision making : the means-end approach to marketing and advertising strategy
Understanding consumer decision making : the means-end approach to marketing and advertising strategy
Detailed Information
- Material Type
- 단행본
- ISBN
- 080581731x : ￦66900
- Callnumber
- 321.89 R466u
- Author
- Reynolds,Thomas J.
- Title/Author
- Understanding consumer decision making : the means-end approach to marketing and advertising strategy / Thomas J. Reynolds ; Jerry C. Olson.
- Publish Info
- Mahwah, NJ : Lawrence Erlbaum, 2001.
- Material Info
- xvii, 447 p. : ill. ; 23 cm.
- 서지주기
- Includes bibliographical references and index.
- Subject Added Entry-Topical Term
- Consumer behavior
- Subject Added Entry-Topical Term
- Marketing Management
- Added Entry-Personal Name
- Reynolds, Thomas J.
- Added Entry-Personal Name
- Olson, Jerry C.
- Price Info
- 66900
- Control Number
- kjul:60110173
MARC
008080131s2001 njua b 001 0 eng■020 ▼a080581731x▼c￦66900
■035 ▼a(KERIS)BIB000008149080
■090 ▼a321.89▼bR466u
■1001 ▼aReynolds,Thomas J.
■24510▼aUnderstanding consumer decision making▼bthe means-end approach to marketing and advertising strategy▼dThomas J. Reynolds▼eJerry C. Olson.
■260 ▼aMahwah, NJ▼bLawrence Erlbaum▼c2001.
■300 ▼axvii, 447 p.▼bill.▼c23 cm.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aConsumer behavior
■650 0▼aMarketing▼xManagement
■7001 ▼aReynolds, Thomas J.
■7001 ▼aOlson, Jerry C.
■9500 ▼b66900
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