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감성브랜딩 시민브랜딩
![감성브랜딩 시민브랜딩 / 마크 고베 지음 ; 손일권 ; 윤경구 [공]옮김.](/Sponge/Images/bookDefaults/MMbookdefaultsmall.png)
감성브랜딩 시민브랜딩
Detailed Information
- Material Type
- 단행본
- ISBN
- 8989566231
- Callnumber
- 326.162 고44가
- Author
- 고베, 마크.
- Title/Author
- 감성브랜딩 시민브랜딩 / 마크 고베 지음 ; 손일권 ; 윤경구 [공]옮김.
- Publish Info
- 서울 : 김앤김북스, 2006.
- Material Info
- 392 p. ; 23 cm.
- 서지주기
- 참고문헌: p. 388-392
- 원저자/원서명
- Gobe, Marc /
- Subject Added Entry-Topical Term
- Brand name products
- Subject Added Entry-Topical Term
- Brand name products- Marketing
- Subject Added Entry-Topical Term
- Consumers’ preferences
- Subject Added Entry-Topical Term
- Motivation research (Marketing)
- Added Entry-Personal Name
- 손일권
- Added Entry-Personal Name
- 윤경구
- Price Info
- 13800
- Control Number
- kjul:60108762
MARC
008071108s2006 ulk 000c kor■020 ▼a8989566231
■035 ▼a(KERIS)BIB000010675016
■090 ▼a326.162▼b고44가
■1001 ▼a고베, 마크.
■24510▼a감성브랜딩 시민브랜딩▼d마크 고베 지음▼e손일권▼e윤경구 [공]옮김.
■260 ▼a서울▼b김앤김북스▼c2006.
■300 ▼a392 p.▼c23 cm.
■50010▼k소비자 민주주의 시대의 10대 브랜드 변화 전략
■504 ▼a참고문헌: p. 388-392
■50700▼aGobe, Marc
■50710▼tCitizen brand : 10 commandments for transforming brands in a consumer democracy.▼z158115240X
■650 0▼aBrand name products
■650 0▼aBrand name products-▼xMarketing
■650 0▼aConsumers’ preferences
■650 0▼aMotivation research (Marketing)
■7001 ▼a손일권
■7001 ▼a윤경구
■9500 ▼b13800
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| Reg No. | Call No. | Location | Status | Lend Info |
|---|---|---|---|---|
| 0257942 | 326.162 고44가 | 사회과학자료실(관광학관 지하 1층) | 대출가능 |
대출가능 My Folder 부재도서신고 |
| 0257943 | 326.162 고44가 c.2 | 사회과학자료실(관광학관 지하 1층) | 대출가능 |
대출가능 My Folder 부재도서신고 |
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