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진실, 거짓 & 광고
진실, 거짓 & 광고 / 존 스틸 지음 ; 오명열 ; LG애드 마케팅본부 [공]옮김.
진실, 거짓 & 광고

Detailed Information

Material Type  
 단행본
ISBN  
898956624X
Callnumber  
326.14 스888지
Author  
스틸, 존.
Title/Author  
진실, 거짓 & 광고 / 존 스틸 지음 ; 오명열 ; LG애드 마케팅본부 [공]옮김.
Publish Info  
서울 : 김앤김북스, 2006.
Material Info  
356 p. : 삽도 ; 23 cm.
서지주기  
참고문헌: p. 354-356
원저자/원서명  
Steel, Jon. /
원저자/원서명  
Truth, lies, and advertising : the art of account planning
Subject Added Entry-Topical Term  
Advertising campaigns United States Planning
Subject Added Entry-Topical Term  
Advertising United States
Subject Added Entry-Topical Term  
Advertising agencies Customer services United States
Added Entry-Personal Name  
오명열
Added Entry-Corporate Name  
LG애드 마케팅본부
Price Info  
15000
Control Number  
kjul:60108701

MARC

 008071107s2006        ulka          b        000c    kor
■020    ▼a898956624X
■035    ▼a(KERIS)BIB000010715469
■090    ▼a326.14▼b스888지
■1001  ▼a스틸,  존.
■24510▼a진실,  거짓  &  광고▼d존  스틸  지음▼e오명열▼eLG애드  마케팅본부  [공]옮김.
■260    ▼a서울▼b김앤김북스▼c2006.
■300    ▼a356  p.▼b삽도▼c23  cm.
■50010▼b광고  커뮤니케이션과  어카운트  플래닝의  기술
■504    ▼a참고문헌:  p.  354-356
■50710▼aSteel,  Jon.
■50710▼tTruth,  lies,  and  advertising  :  the  art  of  account  planning
■650  0▼aAdvertising  campaigns▼zUnited  States▼xPlanning
■650  0▼aAdvertising▼zUnited  States
■650  0▼aAdvertising  agencies▼xCustomer  services▼zUnited  States
■7001  ▼a오명열  
■710    ▼aLG애드▼b마케팅본부  
■9500  ▼b15000

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