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Quantitative analysis in marketing management
Quantitative analysis in marketing management
Detailed Information
- Material Type
- 단행본
- ISBN
- 0471963399
- Callnumber
- 326.184 M935q
- Author
- Moutinho, Luiz.
- Title/Author
- Quantitative analysis in marketing management / Luiz Moutinho ; Fiona Davies ; Mark Goode.
- Publish Info
- Chichester : John Wiley & Sons, 1998.
- Material Info
- x, 331 p. ; 23 cm.
- 서지주기
- Includes bibliographical references and index.
- Subject Added Entry-Topical Term
- Marketing Management Statistical methods
- Subject Added Entry-Topical Term
- Marketing Management Mathematical models
- Added Entry-Personal Name
- Davies, Fiona
- Added Entry-Personal Name
- Goode, Mark.
- Price Info
- 67000
- Control Number
- kjul:60107301
MARC
008071005s1998 enk b 001 0 eng■020 ▼a0471963399
■035 ▼a(KERIS)BIB000007164031
■090 ▼a326.184▼bM935q
■1001 ▼aMoutinho, Luiz.
■24510▼aQuantitative analysis in marketing management▼dLuiz Moutinho▼eFiona Davies▼eMark Goode.
■260 ▼aChichester▼aNew York▼bJohn Wiley & Sons▼c1998.
■300 ▼ax, 331 p.▼c23 cm.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aMarketing▼xManagement▼xStatistical methods
■650 0▼aMarketing▼xManagement▼xMathematical models
■7001 ▼aDavies, Fiona
■7001 ▼aGoode, Mark.
■9500 ▼b67000
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