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Marketing : a Southeast Asian perspective : edited by Ian McGovern.
Marketing : a Southeast Asian perspective : edited by Ian McGovern.
Detailed Information
- Material Type
- 단행본
- ISBN
- 0201889102
- Callnumber
- 326.18 M478m
- Author
- McGovern, Ian.
- Title/Author
- Marketing : a Southeast Asian perspective : edited by Ian McGovern.
- Publish Info
- Singapore : Addison Wesley Pub. Co., c1996.
- Material Info
- xvi, 325 p. ; 24 cm.
- 서지주기
- Includes bibliographical references and index.
- Control Number
- kjul:60105106
MARC
008070809s1996 us b 001 0 eng■020 ▼a0201889102
■035 ▼a(KERIS)BIB000003673652
■090 ▼a326.18▼bM478m
■1001 ▼aMcGovern, Ian.
■24510▼aMarketing▼ba Southeast Asian perspective▼cedited by Ian McGovern.
■260 ▼aSingapore▼aReading, Mass.▼bAddison Wesley Pub. Co.▼cc1996.
■300 ▼axvi, 325 p.▼c24 cm.
■504 ▼aIncludes bibliographical references and index.
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