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Effectiveness of Advertising in Different Media The Case of U.S. Army Recruiting
Effectiveness of Advertising in Different Media The Case of U.S. Army Recruiting
Detailed Information
- Material Type
- 기사
- ISSN
- 00913367
- Author
- James N. Dertouzos.
- Title/Author
- Effectiveness of Advertising in Different Media The Case of U.S. Army Recruiting / James N. Dertouzos. ; Steven Garber.
- Publish Info
- New York : Myron E. Sharpe, 2006.
- Material Info
- pp. 111-122
- Index Term-Uncontrolled
- EFFECTIVENESS ADVERTISING DIFFERENT MEDIA CASE U.S ARMY RECRUITING
- Added Entry-Personal Name
- Steven Garber.
- Host Item Entry
- Journal of Advertising. : Vol. 35 No. 2 (2006. 6) 2006, 06
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096871
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aJames N. Dertouzos.
■245 ▼aEffectiveness of Advertising in Different Media The Case of U.S. Army Recruiting▼dJames N. Dertouzos.▼eSteven Garber.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 111-122
■653 ▼aEFFECTIVENESS▼aADVERTISING▼aDIFFERENT▼aMEDIA▼aCASE▼aU.S▼aARMY▼aRECRUITING
■7001 ▼aSteven Garber.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 2 (2006. 6)▼d2006, 06
■SIS ▼aS037855▼b60077366▼h8▼s2
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