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Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
Detailed Information
- Material Type
- 기사
- ISSN
- 00913367
- Author
- Wenyu Dou.
- Title/Author
- Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers / Wenyu Dou. ; Guangping Wang ; Nan Zhou.
- Publish Info
- New York : Myron E. Sharpe, 2006.
- Material Info
- pp. 101-110
- Index Term-Uncontrolled
- GENERATIONAL REGIONAL DIFFERENCES MEDIA CONSUMPTION PATTERNS CHINESE GENERATION X CONSUMERS
- Added Entry-Personal Name
- Guangping Wang
- Added Entry-Personal Name
- Nan Zhou.
- Host Item Entry
- Journal of Advertising. : Vol. 35 No. 2 (2006. 6) 2006, 06
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096870
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aWenyu Dou.
■245 ▼aGenerational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers▼dWenyu Dou.▼eGuangping Wang▼eNan Zhou.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 101-110
■653 ▼aGENERATIONAL▼aREGIONAL▼aDIFFERENCES▼aMEDIA▼aCONSUMPTION▼aPATTERNS▼aCHINESE▼aGENERATION▼aX▼aCONSUMERS
■7001 ▼aGuangping Wang
■7001 ▼aNan Zhou.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 2 (2006. 6)▼d2006, 06
■SIS ▼aS037855▼b60077366▼h8▼s2
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