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SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section
SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section
Detailed Information
- Material Type
- 기사
- ISSN
- 00913367
- Author
- Steven S. Wildman.
- Title/Author
- SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section / Steven S. Wildman. ; Hairong Li ; Philip M. Napoli.
- Publish Info
- New York : Myron E. Sharpe, 2006.
- Material Info
- pp. 99-100
- Index Term-Uncontrolled
- SPECIAL SECTION ECONOMIC DIMENSIONS ADVERTISING MEDIA AUDIENCES INTRODUCTION
- Added Entry-Personal Name
- Hairong Li
- Added Entry-Personal Name
- Philip M. Napoli.
- Host Item Entry
- Journal of Advertising. : Vol. 35 No. 2 (2006. 6) 2006, 06
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096869
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aSteven S. Wildman.
■245 ▼aSPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section▼dSteven S. Wildman.▼eHairong Li▼ePhilip M. Napoli.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 99-100
■653 ▼aSPECIAL▼aSECTION▼aECONOMIC▼aDIMENSIONS▼aADVERTISING▼aMEDIA▼aAUDIENCES▼aINTRODUCTION
■7001 ▼aHairong Li
■7001 ▼aPhilip M. Napoli.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 2 (2006. 6)▼d2006, 06
■SIS ▼aS037855▼b60077366▼h8▼s2
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