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SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section
SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section
상세정보
- 자료유형
- 기사
- ISSN
- 00913367
- 서명/저자
- SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section / Steven S. Wildman. , Hairong Li , Philip M. Napoli.
- 발행사항
- New York : Myron E. Sharpe, 2006.
- 형태사항
- pp. 99-100
- 기타저자
- Hairong Li
- 기타저자
- Philip M. Napoli.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096869
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aSteven S. Wildman.
■245 ▼aSPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section▼dSteven S. Wildman.▼eHairong Li▼ePhilip M. Napoli.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 99-100
■653 ▼aSPECIAL▼aSECTION▼aECONOMIC▼aDIMENSIONS▼aADVERTISING▼aMEDIA▼aAUDIENCES▼aINTRODUCTION
■7001 ▼aHairong Li
■7001 ▼aPhilip M. Napoli.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 2 (2006. 6)▼d2006, 06
■SIS ▼aS037855▼b60077366▼h8▼s2
