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The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
Detailed Information
- Material Type
- 기사
- ISSN
- 00913367
- Author
- Gary L. Geissler.
- Title/Author
- The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent / Gary L. Geissler. ; George M. Zinkhan ; Richard T. Watson.
- Publish Info
- New York : Myron E. Sharpe, 2006.
- Material Info
- pp. 69-80
- Added Entry-Personal Name
- George M. Zinkhan
- Added Entry-Personal Name
- Richard T. Watson.
- Host Item Entry
- Journal of Advertising. : Vol. 35 No. 2 (2006. 6) 2006, 06
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096867
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aGary L. Geissler.
■245 ▼aThe Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent▼dGary L. Geissler.▼eGeorge M. Zinkhan▼eRichard T. Watson.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 69-80
■653 ▼aINFLUENCE▼aHOME▼aPAGE▼aCOMPLEXITY▼aCONSUMER▼aATTENTION▼aATTITUDES▼aPURCHASE▼aINTENT
■7001 ▼aGeorge M. Zinkhan
■7001 ▼aRichard T. Watson.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 2 (2006. 6)▼d2006, 06
■SIS ▼aS037855▼b60077366▼h8▼s2
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