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Effects of Comparative Advertising in High-an Low-Cognitive Elaboration Conditions
Effects of Comparative Advertising in High-an Low-Cognitive Elaboration Conditions
Detailed Information
- 자료유형
- 기사
- ISSN
- 00913367
- 서명/저자
- Effects of Comparative Advertising in High-an Low-Cognitive Elaboration Conditions / Cheris W. C. Chow. , Chung Leung Luk.
- 발행사항
- New York : Myron E. Sharpe, 2006.
- 형태사항
- pp. 55-68
- 기타저자
- Chung Leung Luk.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096866
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aCheris W. C. Chow.
■245 ▼aEffects of Comparative Advertising in High-an Low-Cognitive Elaboration Conditions▼dCheris W. C. Chow.▼eChung Leung Luk.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 55-68
■653 ▼aEFFECTS▼aCOMPARATIVE▼aADVERTISING▼aHIGHAN▼aLOWCOGNITIVE▼aELABORATION▼aCONDITIONS
■7001 ▼aChung Leung Luk.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 2 (2006. 6)▼d2006, 06
■SIS ▼aS037855▼b60077366▼h8▼s2
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