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The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
Detailed Information
- Material Type
- 기사
- ISSN
- 00913367
- Author
- Swee Hoon Ang.
- Title/Author
- The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes / Swee Hoon Ang. ; Elison Ai Ching Lim.
- Publish Info
- New York : Myron E. Sharpe, 2006.
- Material Info
- pp. 39-54
- Index Term-Uncontrolled
- INFLUENCE METAPHORS PRODUCT TYPE BRAND PERSONALITY PERCEPTIONS ATTITUDES
- Added Entry-Personal Name
- Elison Ai Ching Lim.
- Host Item Entry
- Journal of Advertising. : Vol. 35 No. 2 (2006. 6) 2006, 06
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096865
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aSwee Hoon Ang.
■245 ▼aThe Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes▼dSwee Hoon Ang.▼eElison Ai Ching Lim.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 39-54
■653 ▼aINFLUENCE▼aMETAPHORS▼aPRODUCT▼aTYPE▼aBRAND▼aPERSONALITY▼aPERCEPTIONS▼aATTITUDES
■7001 ▼aElison Ai Ching Lim.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 2 (2006. 6)▼d2006, 06
■SIS ▼aS037855▼b60077366▼h8▼s2
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