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Estimating Confidence Bounds for Advertising Effect Duration Intervals
Estimating Confidence Bounds for Advertising Effect Duration Intervals
Detailed Information
- Material Type
- 기사
- ISSN
- 00913367
- Author
- Philip Hans Franses.
- Title/Author
- Estimating Confidence Bounds for Advertising Effect Duration Intervals / Philip Hans Franses. ; Bjorn Vroomen.
- Publish Info
- New York : Myron E. Sharpe, 2006.
- Material Info
- pp. 33-38
- Index Term-Uncontrolled
- ESTIMATING CONFIDENCE BOUNDS ADVERTISING EFFECT DURATION INTERVALS
- Added Entry-Personal Name
- Bjorn Vroomen.
- Host Item Entry
- Journal of Advertising. : Vol. 35 No. 2 (2006. 6) 2006, 06
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096864
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aPhilip Hans Franses.
■245 ▼aEstimating Confidence Bounds for Advertising Effect Duration Intervals▼dPhilip Hans Franses.▼eBjorn Vroomen.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 33-38
■653 ▼aESTIMATING▼aCONFIDENCE▼aBOUNDS▼aADVERTISING▼aEFFECT▼aDURATION▼aINTERVALS
■7001 ▼aBjorn Vroomen.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 2 (2006. 6)▼d2006, 06
■SIS ▼aS037855▼b60077366▼h8▼s2
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