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The Role of Regulatory Focus in Message Framing in Antismoking Advertisements for Adolescents
The Role of Regulatory Focus in Message Framing in Antismoking Advertisements for Adolescents
상세정보
- 자료유형
- 기사
- ISSN
- 00913367
- 저자명
- Yeung-Jo Kim.
- 서명/저자
- The Role of Regulatory Focus in Message Framing in Antismoking Advertisements for Adolescents / Yeung-Jo Kim.
- 발행사항
- New York : Myron E. Sharpe, 2006.
- 형태사항
- pp. 143
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096841
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aYeung-Jo Kim.
■245 ▼aThe Role of Regulatory Focus in Message Framing in Antismoking Advertisements for Adolescents▼dYeung-Jo Kim.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 143
■653 ▼aROLE▼aREGULATORY▼aFOCUS▼aMESSAGE▼aFRAMING▼aANTISMOKING▼aADVERTISEMENTS▼aADOLESCENTS
■773 ▼tJournal of Advertising.▼gVol. 35 No. 1 (2006. 3)▼d2006, 03
■SIS ▼aS028628▼b60077366▼h8▼s2
