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The Role of Regulatory Focus in Message Framing in Antismoking Advertisements for Adolescents
The Role of Regulatory Focus in Message Framing in Antismoking Advertisements for Adolescents
Detailed Information
- Material Type
- 기사
- ISSN
- 00913367
- Author
- Yeung-Jo Kim.
- Title/Author
- The Role of Regulatory Focus in Message Framing in Antismoking Advertisements for Adolescents / Yeung-Jo Kim.
- Publish Info
- New York : Myron E. Sharpe, 2006.
- Material Info
- pp. 143
- Index Term-Uncontrolled
- ROLE REGULATORY FOCUS MESSAGE FRAMING ANTISMOKING ADVERTISEMENTS ADOLESCENTS
- Host Item Entry
- Journal of Advertising. : Vol. 35 No. 1 (2006. 3) 2006, 03
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096841
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aYeung-Jo Kim.
■245 ▼aThe Role of Regulatory Focus in Message Framing in Antismoking Advertisements for Adolescents▼dYeung-Jo Kim.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 143
■653 ▼aROLE▼aREGULATORY▼aFOCUS▼aMESSAGE▼aFRAMING▼aANTISMOKING▼aADVERTISEMENTS▼aADOLESCENTS
■773 ▼tJournal of Advertising.▼gVol. 35 No. 1 (2006. 3)▼d2006, 03
■SIS ▼aS028628▼b60077366▼h8▼s2
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