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Varying the Content of Job Advertisements The Effects of Message Specificity
Varying the Content of Job Advertisements The Effects of Message Specificity
Detailed Information
- Material Type
- 기사
- ISSN
- 00913367
- Author
- Daniel C. Feldman.
- Title/Author
- Varying the Content of Job Advertisements The Effects of Message Specificity / Daniel C. Feldman. ; William O. Bearden ; David M. Hardesty.
- Publish Info
- New York : Myron E. Sharpe, 2006.
- Material Info
- pp. 123-142
- Index Term-Uncontrolled
- VARYING CONTENT JOB ADVERTISEMENTS EFFECTS MESSAGE SPECIFICITY
- Added Entry-Personal Name
- William O. Bearden
- Added Entry-Personal Name
- David M. Hardesty.
- Host Item Entry
- Journal of Advertising. : Vol. 35 No. 1 (2006. 3) 2006, 03
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096839
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aDaniel C. Feldman.
■245 ▼aVarying the Content of Job Advertisements The Effects of Message Specificity▼dDaniel C. Feldman.▼eWilliam O. Bearden▼eDavid M. Hardesty.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 123-142
■653 ▼aVARYING▼aCONTENT▼aJOB▼aADVERTISEMENTS▼aEFFECTS▼aMESSAGE▼aSPECIFICITY
■7001 ▼aWilliam O. Bearden
■7001 ▼aDavid M. Hardesty.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 1 (2006. 3)▼d2006, 03
■SIS ▼aS028628▼b60077366▼h8▼s2
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