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"Come on Down" How Consumers View Game Shows ad the Products Placed in Them
"Come on Down" How Consumers View Game Shows ad the Products Placed in Them
Detailed Information
- 자료유형
- 기사
- ISSN
- 00913367
- 서명/저자
- Come on Down How Consumers View Game Shows ad the Products Placed in Them / Stephen J. Gould. , Pola B. Gupta.
- 발행사항
- New York : Myron E. Sharpe, 2006.
- 형태사항
- pp. 65-82
- 기타저자
- Pola B. Gupta.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096835
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aStephen J. Gould.
■245 ▼a"Come on Down" How Consumers View Game Shows ad the Products Placed in Them ▼dStephen J. Gould.▼ePola B. Gupta.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 65-82
■653 ▼aCOME▼aCONSUMERS▼aVIEW▼aGAME▼aSHOWS▼aPRODUCTS▼aPLACED
■7001 ▼aPola B. Gupta.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 1 (2006. 3)▼d2006, 03
■SIS ▼aS028628▼b60077366▼h8▼s2
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