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The Function of Format Consumer Responses to Six On-line Advertising Formats
The Function of Format Consumer Responses to Six On-line Advertising Formats
Detailed Information
- 자료유형
- 기사
- ISSN
- 00913367
- 저자명
- Kelli S. Burns.
- 서명/저자
- The Function of Format Consumer Responses to Six On-line Advertising Formats / Kelli S. Burns. , Richard J. Lutz.
- 발행사항
- New York : Myron E. Sharpe, 2006.
- 형태사항
- pp. 53-64
- 기타저자
- Richard J. Lutz.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096834
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aKelli S. Burns.
■245 ▼aThe Function of Format Consumer Responses to Six On-line Advertising Formats▼dKelli S. Burns.▼eRichard J. Lutz.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 53-64
■653 ▼aFUNCTION▼aFORMAT▼aCONSUMER▼aRESPONSES▼aSIX▼aONLINE▼aADVERTISING▼aFORMATS
■7001 ▼aRichard J. Lutz.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 1 (2006. 3)▼d2006, 03
■SIS ▼aS028628▼b60077366▼h8▼s2
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