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Consumers, Characters, and Products A Balance Model of Sitcom Product Placement Effects
Consumers, Characters, and Products A Balance Model of Sitcom Product Placement Effects
상세정보
- 자료유형
- 기사
- ISSN
- 00913367
- 서명/저자
- Consumers, Characters, and Products A Balance Model of Sitcom Product Placement Effects / Cristel Antonia Russell. , Barbara B. Stern.
- 발행사항
- New York : Myron E. Sharpe, 2006.
- 형태사항
- pp. 7-22
- 기타저자
- Barbara B. Stern.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60096817
MARC
008070410s2006 AI a a ENG■022 ▼a00913367
■1001 ▼aCristel Antonia Russell.
■245 ▼aConsumers, Characters, and Products A Balance Model of Sitcom Product Placement Effects▼dCristel Antonia Russell.▼eBarbara B. Stern.
■260 ▼aNew York▼bMyron E. Sharpe▼c2006.
■300 ▼app. 7-22
■653 ▼aCONSUMERS▼aCHARACTERS▼aPRODUCTS▼aBALANCE▼aMODEL▼aSITCOM▼aPRODUCT▼aPLACEMENT▼aEFFECTS
■7001 ▼aBarbara B. Stern.
■773 ▼tJournal of Advertising.▼gVol. 35 No. 1 (2006. 3)▼d2006, 03
■SIS ▼aS028628▼b60077366▼h8▼s2
