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Stock Market Reaction on Olympic Sponsorship Announcement Using Event-study Method
Stock Market Reaction on Olympic Sponsorship Announcement Using Event-study Method
Detailed Information
- Material Type
- 기사
- ISSN
- 12297119
- Author
- Spais, George S.
- Title/Author
- Stock Market Reaction on Olympic Sponsorship Announcement Using Event-study Method / George S. Spais 저 ; George N. Filis 공저
- Publish Info
- 서울 : 한국마케팅과학회, 2006.
- Material Info
- pp. 77-94
- Index Term-Uncontrolled
- STOCK MARKET REACTION OLYMPIC SPONSORSHIP ANNOUNCEMENT USING EVENTSTUDY METHOD
- Added Entry-Personal Name
- Filis, George N.
- Host Item Entry
- 마케팅과학연구=Journal of Korean Academy of Marketing Science : 제16집 제2호 (2006년 6월) 2006, 07
- URL
- http://KAMS.org
- Control Number
- kjul:60090319
MARC
008070220s2006 ULKa a KOR■022 ▼a12297119
■1001 ▼aSpais, George S.
■245 ▼aStock Market Reaction on Olympic Sponsorship Announcement Using Event-study Method▼dGeorge S. Spais 저▼eGeorge N. Filis 공저
■260 ▼a서울▼b한국마케팅과학회▼c2006.
■300 ▼app. 77-94
■653 ▼aSTOCK▼aMARKET▼aREACTION▼aOLYMPIC▼aSPONSORSHIP▼aANNOUNCEMENT▼aUSING▼aEVENTSTUDY▼aMETHOD
■7001 ▼aFilis, George N.
■773 ▼t마케팅과학연구=Journal of Korean Academy of Marketing Science▼g제16집 제2호 (2006년 6월)▼d2006, 07
■■URL ▼ahttp://KAMS.org
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