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Marketing renaissance : How research in emerging markets advances marketing science and practice
Marketing renaissance : How research in emerging markets advances marketing science and practice
Detailed Information
- 자료유형
- 기사
- ISSN
- 01678116
- 저자명
- S. M. Burgess.
- 서명/저자
- Marketing renaissance : How research in emerging markets advances marketing science and practice / S. M. Burgess. , J. B. E. M. Steenkamp.
- 발행사항
- [Amsterdam, The Netherlands] : Elsevier, 2006.
- 형태사항
- pp. 337-356
- 키워드
- MARKETING RENAISSANCE
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60089192
MARC
008070131s2006 ne a a dut■022 ▼a01678116
■1001 ▼aS. M. Burgess.
■245 ▼aMarketing renaissance▼bHow research in emerging markets advances marketing science and practice▼dS. M. Burgess.▼eJ. B. E. M. Steenkamp.
■260 ▼a[Amsterdam, The Netherlands]▼bElsevier▼c2006.
■300 ▼app. 337-356
■653 ▼aMARKETING▼aRENAISSANCE
■7001 ▼aJ. B. E. M. Steenkamp.
■773 ▼tInternational journal of research in marketing.▼gVol. 23 No. 4 (2006. 12)▼d2006, 12
■SIS ▼aS037422▼b60077738▼h8▼s2
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