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Experimental design on the front lines of marketing : Testing new ideas to increase direct mail sales
Experimental design on the front lines of marketing : Testing new ideas to increase direct mail sales
Detailed Information
- 자료유형
- 기사
- ISSN
- 01678116
- 저자명
- G. H. Bell.
- 서명/저자
- Experimental design on the front lines of marketing : Testing new ideas to increase direct mail sales / G. H. Bell. , J. Ledolter , A. J. Swersey.
- 발행사항
- [Amsterdam, The Netherlands] : Elsevier, 2006.
- 형태사항
- pp. 309-320
- 기타저자
- J. Ledolter
- 기타저자
- A. J. Swersey.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60089177
MARC
008070130s2006 ne a a dut■022 ▼a01678116
■1001 ▼aG. H. Bell.
■245 ▼aExperimental design on the front lines of marketing▼bTesting new ideas to increase direct mail sales▼dG. H. Bell.▼eJ. Ledolter▼eA. J. Swersey.
■260 ▼a[Amsterdam, The Netherlands]▼bElsevier▼c2006.
■300 ▼app. 309-320
■653 ▼aEXPERIMENTAL▼aDESIGN▼aLINES▼aMARKETING
■7001 ▼aJ. Ledolter
■7001 ▼aA. J. Swersey.
■773 ▼tInternational journal of research in marketing.▼gVol. 23 No. 3 (2006. 9)▼d2006, 09
■SIS ▼aS037421▼b60077738▼h8▼s2
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