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Empirical generalization from brand extension research : How sure are we?
Empirical generalization from brand extension research : How sure are we?
Detailed Information
- Material Type
- 기사
- ISSN
- 01678116
- Author
- R. Echambadi.
- Title/Author
- Empirical generalization from brand extension research : How sure are we? / R. Echambadi. ; I. Arroniz ; W. Reinartz ; J. Lee
- Publish Info
- [Amsterdam, The Netherlands] : Elsevier, 2006.
- Material Info
- pp. 253-262
- Index Term-Uncontrolled
- EMPIRICAL GENERALIZATION BRAND EXTENSION RESEARCH
- Added Entry-Personal Name
- I. Arroniz
- Added Entry-Personal Name
- W. Reinartz
- Added Entry-Personal Name
- J. Lee
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60089172
MARC
008070130s2006 ne a a dut■022 ▼a01678116
■1001 ▼aR. Echambadi.
■245 ▼aEmpirical generalization from brand extension research▼bHow sure are we?▼dR. Echambadi.▼eI. Arroniz▼eW. Reinartz▼eJ. Lee
■260 ▼a[Amsterdam, The Netherlands]▼bElsevier▼c2006.
■300 ▼app. 253-262
■653 ▼aEMPIRICAL▼aGENERALIZATION▼aBRAND▼aEXTENSION▼aRESEARCH
■7001 ▼aI. Arroniz
■7001 ▼aW. Reinartz
■7001 ▼aJ. Lee
■773 ▼tInternational journal of research in marketing.▼gVol. 23 No. 3 (2006. 9)▼d2006, 09
■SIS ▼aS037421▼b60077738▼h8▼s2
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