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New product introductions and failures under uncertainty
New product introductions and failures under uncertainty
Detailed Information
- 자료유형
- 기사
- ISSN
- 01678116
- 저자명
- R. K. Tyagi.
- 서명/저자
- New product introductions and failures under uncertainty / R. K. Tyagi.
- 발행사항
- [Amsterdam, The Netherlands] : Elsevier, 2006.
- 형태사항
- pp. 199-214
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60089168
MARC
008070130s2006 ne a a dut■022 ▼a01678116
■1001 ▼aR. K. Tyagi.
■245 ▼aNew product introductions and failures under uncertainty▼dR. K. Tyagi.
■260 ▼a[Amsterdam, The Netherlands]▼bElsevier▼c2006.
■300 ▼app. 199-214
■653 ▼aNEW▼aPRODUCT▼aINTRODUCTIONS▼aFAILURES▼aUNCERTAINTY
■773 ▼tInternational journal of research in marketing.▼gVol. 23 No. 2 (2006. 6)▼d2006, 06
■SIS ▼aS030286▼b60077738▼h8▼s2
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